Are you interested in knowing what code for the NBA 2K23 locker are?

It's talked about often, but you also notice it. It was the Serge Ibaka thing last week with him getting 35 million listeners on Spotify. It's like living in a sense. And so 2K's responsibility in this regard is to try to be as authentic as it is as well as push the boundaries of what is considered culture. And if we can find a way to play into that, this is something that will inspire us.I need to ask this. Many fans asked why there wasn't a joint release with LeBron and MJ in the legend edition? Did you guys consider LeBron?

I'm sure 23 jumps into everyone's mind, but I think us in putting Jordan on a cover was more of a statement of the most iconic athlete of all time . And we believed that this was the best 2K of all time, which is why we were making an assertion by putting him on there. This is the year of amazingness, and we thought like Jordan was the best choice. We've clearly collaborated with LeBron in the past for covers and we'll continue to do so. LeBron is a fantastic partner of ours but I mean there was always Jordan for us.

I'm sure the fans would like Kobe in 2K24. Do you think there's a chance to do that?Who knows? We're all excited about 2K23 right now. Twenty-four is far away enough, but we have those discussions early and we'll need to see.At what point do you all begin to concentrate on how to prepare for the next one? Well, I don't think we'll ever get to that point. Naturally, the game is in its life cycle for a couple of years. We've released 2K22 content like a week or two years ago.

The basketball world will be 24/7 365 days a week and with our sport, it will be authentic basketball. It needs to be the same. The question you're asking me is how do we start thinking strategically about marketing covers and whatnot and I believe it's an ongoing debate, much like how that of 2K24 or 2K25. And maybe this is how I can answer a question that I'm sure will pop up, which is one of the questions that is on the Devin Booker cover right and how can we find Devin?

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