Its J. Cole cover is one of four different covers

NBA 2K has evolved from an ordinary product that was marketed as a novelty within the gaming industry. It's now a moment in culture and the interplay of pop culture, music as well as fashion, sneakers and of the course, basketball, has elevated the game to heights cannot be matched by other games. In its latest version, NBA 2K23. the game broke records when it announced J. Cole as the first rapper ever to be featured on with the covers of NBA 2K with the Dreamer Edition. Although it's no surprise that 2K made a announcement like this at such a late stage in the release process, the style of the game may have suggested that this would happen one day. Even with that being said it wasn't actually the brainchild of 2K, but J. Cole's.

"Three and a half years ago when he was dunking on one break of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to join you on MyCareer and assist you in thinking about the possibilities around that"" Ronnie 2K tells Complex. "I was part of our team to bring this idea to life , and it was fitting to work with his. When we launched that tease, everybody believed it would turn out to be another basketball player...it allows us to be a part of the world of fashion, culture, and music that 2K can sit at the table right now."

Its J. Cole cover is one of four different covers that are included in the new edition of 2K with the others featuring Michael Jordan, Devin Booker, and a duo of Sue Bird and Diana Taurasi. NBA 2K23 news has been going viral on social media of late with the NBA ratings declining this week. Kevin Durant even took at humorous remark when his 2K rating was released.On the week of the game's releasewe spoke with Ronnie Singh aka Ronnie 2K on the decision to put MJ on the cover rather than LeBron, why Devin Booker was selected over other NBA stars MyCareer, ProAm gameplay, and more.

Being a part of the process, what is the most important thing that you're thrilled about in NBA 2K23? Well, being able to have Jordan as the front cover is always exciting and being able to work with himis a dream, as is the declaration that will make us feel proud of our game: the most memorable ever. It's a great example of the goals we set out to do from a marketing perspective but then also for what the game's future will be.

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