NBA2K has integrated so many aspects

"Look, KD has been playing for 14 years now, he gets the game. It's not like KD is angry about that. I think the goal is to spark discussion. It's not like he has to, he's one of the most talked about sportsmen in the world, however I believe that his involvement in that discussion is a symbol of how much he enjoys playing our game, and loves our friendship.

Involve himself in something that does not really interest him but knows his fans are interested in, which is super cool for him. I've got more respect for the guy than nearly anyone else I know. ""I think that the NBA provides us with a huge opportunity to only be scratching the surface. There's just so many storylines. If you consider the causes of social injustice What we did to address that issue, we have a real-world viewpoint that is incorporated into our play about it," Singh said.

Using an example from the game that incorporates his personal life and, in particular, his wedding, Singh illuminated how NBA2K has integrated so many aspects of life with their sports. "That's the way we create our game and I think that our game is superior to other sport in terms how much you value the people that play their game." Singh said.

Highlighting the game's emphasis on being unique, Singh said NBA2K wants its players to live like an NBA superstar through their game. Constantly adding new features that allow this to happen, Singh said the game is able to change with the constant evolution of the NBA.

"I remember 2K11 when it first came out, and the first time we featured Jordan on the cover, I thought, 'How can we make it bigger than this?' We'd just added the legends of the past into it for the first-time, this Jordan challenge is amazing as the graphics are crazy, but the growth of MyCareer has taken this to a whole new level.
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